At Shelbourne, we are committed to protecting your personal information. We also want to maintain the trust and confidence of every one of our homeowners, and future homeowners, as well as each visitor to our website or developments. This Privacy Notice tells you when, how and why we collect your personal information. It also explains how we use the information you give us, and how we keep it secure. Aside from helping us design and build homes that people love living in, the personal information you share with us means you’ll receive a more personalised and rewarding experience e.g. updates on new developments, progress on a specific development, information on personalising your Shelbourne and products and services that make the house-buying process smoother and easier.
When do you collect my personal information?
On the web
Generally, you can browse our website without giving us any personal information, but there are certain areas where we will ask you for information about yourself. The kind of information we collect in these instances will depend on the reason for your visit e.g. enquiring about a development, asking us to get in touch with you, keeping you informed.
Completing a Shelbourne enquiry form, or one of our home reservation forms also requires you to provide Shelbourne with your personal information. The information you provide on these forms is then input into our systems to make our internal administration processes as smooth as possible, and provide you with an efficient service.
What kind of personal information do you collect about me?
We only collect the information that’s necessary to provide the particular service you’ve requested, and to keep you informed. This will include your name, contact details and how you prefer to be contacted. You can always choose not to give us certain information, but this may limit the level of service and personalisation we can offer you e.g. you may not get to hear about a development’s progress, or miss a show home opening.
How do you use my personal information?
We use the personal information you give us in a number of ways. Here are a few of the main ones; to offer you a personalised experience, to tell you about a show home event or provide you with updates you’ve asked for, to contact you if we need to obtain or provide additional information, to put you in touch with legal and financial professionals, to make the entire home-buying experience has smooth as possible.
How do you handle my personal information with other companies?
This is simple; we do not sell, rent or trade your personal information to any third parties for marketing purposes without your prior consent. If we do ask for your consent, we will tell you the name of the organisation or company at the time.
If we have your permission, we may give these companies or organisations access to your data to in order to perform certain services or promote complementary products or services; reserving a home, is a good example. However, we have checks in place to ensure anyone who provides a service for us adheres to our standards and only acts upon our instruction.
How do you ensure my personal information is secure?
Shelbourne is committed to protecting the personal information you entrust to us. We have adopted robust and appropriate technologies and policies, so the information we have about you is protected from loss, unauthorised access and improper use.
How long will you keep my personal information?
We will keep your personal information for as long as necessary to provide the services you have chosen and to meet UK statutory requirements. This means, if you have not yet purchased a Shelbourne we’ll keep your information typically, for up to two years after your last contact with us. If you have purchased a Shelbourne we’ll keep it typically, for up to ten years reflecting the lifespan of your warranty.
How can I keep my personal information up to date?
We take all reasonable steps to check the accuracy of the personal information we collect and keep it up to date. Where possible, we give you access to your personal information so you can check and update it yourself.
How can I amend or delete the personal information you hold about me?
You have a right to see what personal information we hold about you, and have any mistakes or out-of-date information corrected. You can ask us to stop contacting you and delete your personal information from our records at any time.
We will comply with your request within 28 days. If it looks as though circumstances could delay or prevent us from completing your request in that time, we’ll let you know.
You can amend and update your existing marketing contact preferences at any time by visiting our preference centre. A link to this can be found in emails you receive from Shelbourne. Alternatively you can call 0845 6015667 to update your preferences. Changes to your preferences may take up to seven days to take effect.
Who is responsible for my personal information at Shelbourne?
Shelbourne Limited is the Controller of your personal information. We’ll let you know if this ever changes.
We have a Data Protection Officer at Shelbourne whose job it is to make sure that we comply with the law and General Data Protection Regulation.
If you have any concerns or wish to delete your personal information, or if you wish to make a complaint about the way we, or any of our partners, are handling your personal information, please contact our Data Protection Officer.
By email: email@example.com
By phone: 01625 544444
By post: Data Protection Officer, Marketing Department, Shelbourne Ltd, Morland House, Altrincham Road, Wilmslow Cheshire SK9 5NW
If we are unable to resolve your concerns, you have a right to take the matter to the Information Commissioner’s Office (ICO). You will find contact details on the ICO website: ico.org.uk/global/contact-us
What is a cookie?
A cookie is a small file of letters and numbers that’s sent to your computer when you visit a website. It’s stored in your web browser (that’s the program you’re using to see this page). Whenever you visit the same website again, the information stored in the cookie can be retrieved to notify the website (and only that website) of your previous activity.
So what’s in a cookie?
A cookie contains the name of the server it came from, the lifetime of the cookie, and a value, which is usually a randomly generated unique number.
What cookies can do?
Cookies help us arrange our website content to match your preferred interests more quickly. They also allow us to deliver the full features of our website; these are features like your location and your personal preferences.
What cookies can’t do?
Cookies cannot be used by themselves to identify you. A cookie cannot give us access to your computer or to information beyond what you provide us. It is technically impossible for cookies to read personal information. And they’re definitely not viruses, spyware or Trojans that damage your computer.
What cookies do you use?
Generally, Shelbourne use two types of cookies; session cookies and persistent cookies.
Session cookies are created temporarily in your browser while you’re visiting our website. Once you leave the Shelbourne website, the session cookie is deleted.
Persistent cookies remain in your browser and are activated again when you visit our website. A persistent cookie remains in your browser until you delete it manually, or your browser will automatically delete it based on the duration period set within the cookie’s file. This period, called its ‘lifetime’ could be any time from thirty minutes to twenty years.
Here’s a table of the cookies we use, what they do and how long they remain active:
||Google writes this cookie to your browser on your first visit to our site. This cookie is then used by google analytics to record the unique visitors that Shelbourne has to its site and the frequency of views each page has.
||Google uses __utmb to establish and follow your session and interaction with Shelbourne The cookie will expire if you spent more than half an hour on one page within the site without refreshing, otherwise the cookie expiry period is re-set back to 30 minutes each time you move onto a new page.
||Google Analytics Java Script previously used __utmc to define a session status.
||Google uses __utmz to determine and store information on where you originated to our site from. This cookie distinguished whether this was via direct url input, organic search or paid media.
||This cookie holds session data temporarily, containing no personally identifiable information from yourself. Once a user closes their browser the data stored in ASP.NET_SessionID will be cleared.
||Exit of browser
|Facebook Custom Audience
|| Monitors website page interaction for the purposes of tailored re-targeting Facebook ads.
We also use anonymous age, gender, and interests data gathered from Google's DoubleClick cookie. Google uses the DoubleClick cookie on AdSense sites, partner sites and in certain Google services.
I want to know more about cookies?
You can find more information about cookies and how they work by visiting